Graphic: Sasteldesign /

Digital learning and education technology has been booming recently, with firms planning . A new trend, edutainment, combines the potency of entertainment with the of education. The melange of both creates a more interactive and accessible landscape for children and adults to learn in a less tedious manner.

Using Cyndx, we run a concept search on ‘edutainment’ to understand the companies that employ edutainment techniques in their business models. The resulting list is 500 companies, 332 of which are private. Looking more closely at the landscape, we can reduce this map of 500 companies down through filtering.

By filtering the data to only show private, Californian, series A companies with fewer than 50 employees, we relay the following 3 companies.




Originator develops and offers education-based entertainment apps for kids, parents, and educators.

The company was founded in 2013, based in San Francisco, California and has raised $75k in Debt Financing.


Reading Rainbow


Reading Rainbow is an interactive application delivering digital media content that is both educational and entertaining, available for iPad, Kindle Fire, and more. For children from 3 – 9 years old, the application offers a library of 100s of curated books and videos presented in a world of adventure and discovery.

The company was founded in 2012, based in San Francisco, California and has raised
$5.4M in Product Crowdfunding


Kneo world 

Kneo World brings together video games experience with proven educational principles to create a new way for kids to have fun and learn. Kneo World combines video games with an in-depth understanding of educational principles.




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